The growing popularity of motion graphics makes 2D and 3d motion graphics more compelling.
Uses of motion graphics
Motion graphics are seen almost everywhere. You may not notice the presence of animated shapes in the mainstream media and it certainly adds both functionality and beauty to images or visuals. But, it flows so naturally, making viewers almost expect it. So, where do you usually see action motion graphics?
Product videos
The video explains is indispensable for the brands with the new product launched. It helps product reveals become immersive and practical, highlights essential features and breaks down complex procedures that are hard-to-understand ideas. Virtual Reality is not accessible through a headset, unlike smartphones that have been around for years.
The VR headset gives a totally new experience in a single video, both promotional and instructional.
Effective branding tool
Brand videos can be more effective when incorporated with 3D motion graphics. The right music, narration, and video footage are essential as moving graphics can drive the point home. Like product videos, the motion graphic elements can elevate the brand videos. Like any other product videos, the motion graphic elements elevate brand videos.
You can make use of some elements like:
- Arrows
- Maps
- Charts
These can help viewers visualize the technical info while animated typography is efficient in communicating verbal info like core values and brand goals. The video can give these great results:
- Attract new leads
- Retains loyal customers
- Fosters internal brand awareness
Marketing and advertising
When advanced technology is armed by businesses today, the marketing industry speeds up farther from the world of presentation and static ads. Each element becomes movable. Videos are a powerful tool to generate sales, and well-thought motion graphics make them unbeatable at giving a competitive edge in the industry.
Choose animated text and some other interesting visual effects as it is a good idea to choose these tools. Using animated ads on social media is another helpful tool to engage the audience as it increases social shares and conversions. If you want to come up with a personalized graphic for your brand or create your motion graphic video, it is possible
Partner with a reliable 3D motion graphic animator, skilled and experienced in animation and motion graphics. You will have a strong marketing and advertising tool using motion graphics in the form of 3D. Aside from 2D motion graphics, the 3D is more updated and more latest. It offers more advancement than 2D motion graphics.
